Advertising on Google isn’t limited to the text ads that show up at the top of search results. The Google Ads platform also includes display or banner ads that show up on third party websites like news publications, as well as product ads that show up in product...
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Your Google Ad Performance Is Getting Worse – Here’s Why
Google Ad performance is the measurement of results driven by paid online advertising on Google’s advertising platform. The determination of whether performance is good or bad is a function of the goals and objectives of each campaign. For example, a YouTube campaign...
Running A Brand Awareness Campaign? Here’s How To Track Brand Lift Online
Whether you’re running a traditional ad campaign via TV, Billboard or Print Media, or you’re doing a huge “awareness” push via digital display and social ads, understanding what metrics to track to determine success of the campaign is critical. While you’ll have some...
How To Build An Email Marketing Strategy – The Basics
When looking for ways to market your business, email marketing can be a cost effective way to connect with your current or future customers. While cost effective, many companies are sending emails and hoping for opens and clicks. Though that tactic may see some...
6 Ways To Improve Your Speed to Lead
Attention is arguably one of the hardest things to capture in any context. Whether out to eat with friends, or marketing your business online, distractions are everywhere and life tends to move very quickly. One Microsoft study puts attention spans around 8 seconds on...
4 Ways to Use TikTok for Business
There are different ways to use TikTok for business. It's important to know how to leverage this platform. TikTok marketing is one of the keys to success. It's good to know this platform considering its consistent popularity growing popularity. What is TikTok? TikTok...
Marketing Isn’t a Commodity – It’s a Strategic Investment in Discovery
Oftentimes business owners and executives get hung up on various aspects of their marketing spend when it comes to advertising and marketing. What does it cost? What is the ROI? How much should I spend? This effectively boils marketing down into a commodity. While...
What Is Marketing Operations & Why Does It Matter?
Marketing operations is the integration of any type of technology, system or process that supports marketers in driving key business results. From software and analytics set up, to conversion tracking, marketing operations helps marketing teams work more effectively....
Study: 2020 Search Engine Ranking Factors – Local Pack vs. Organic
Started in 2008, the Local Search Ranking Factor survey, seeks to break down the factors impacting ranking for local searches (aka searches with local intent). The study takes the feedback from the most prominent SEO experts in the space to unpack Google’s search...
The 50+ Industries Eligible for the Google Guaranteed & Google Screened Badge
If you haven’t heard about the Google Guaranteed or the Google Screened program, you might be missing out on an opportunity to add even more credibility to your business directly in the search results. The program is simply a process by which Google conducts a...
5 Google Ads Tips to Grow Leads & Improve Conversion Rates from Your Search Ads
Google made over $134 billion in advertising revenue in 2019 for one simple reasons: user intent. When someone searches for something on Google, they are expressing their intent. Advertisers that have a product, service or relevant answer to that query seek to show up...
Study: 92% of Small Businesses ‘Pivot’ Amidst Pandemic & Ecommerce Explodes
Out of necessity, small businesses have been forced to consider new ways of conducting business. Whether the long-standing business or the start-up, everyone is feeling the impact of the coronavirus pandemic. However, the response from business owners is extremely...
The Connection Between Ecommerce Product Data & Google Ads
Video Transcript "If you run an e-commerce business and you're selling products online, it is critical to understand the connection between your product data and your ad performance on Google ads. So, one of the most common kind of ad types that an e commerce...
The Importance of Website Speed for SEO
A fast loading website does more than just offer a great user experience. In fact, page speed is a major factor that can impact your search engine optimization (SEO). Google’s mission is to highlight the most relevant and user-friendly websites when someone conducts a...
Google Search Engine Optimization Trends & Stats You Should Know
Search engine optimization (SEO) is a complex undertaking. It starts with understand what factors influence search results. While Google and other search engines don’t outline how their search engines behave and what factors drive the results, marketers and SEO...
Study: 82% of Consumers Read Online Reviews for Local Businesses
The number of consumers who look at online reviews has continuously increased as our world has progressively become more and more digitized. Ample research on this subject has been conducted, and the results emphasize the importance of customer reviews, both good and...
Link Building: The Hardest, Most Powerful Tactic for Local SEO
When it comes to search engine optimization (SEO), it is critical to try and think like Google. While Google’s search algorithm is the company’s secret sauce, they do offer some general insight into how search engine algorithms work. According to Google: With the...
Google, Facebook, Microsoft & Others Offer Small Business Support During COVID-19 Crisis
Many software and digital technologies are stepping up and offering free tools and resources during the COVID-19 crisis in an effort to support your small business. While many small businesses around the US have closed their doors, made tough layoffs and reductions in...
How Marketing Should Pivot to Communication During COVID-19 Crisis
The reality in today’s world is that many people are feeling the uncertainty and anxiety given the current health and economic situation resulting from the spread of the COVID-19 virus. Between the growing number of people being impacted by the virus, to...
Why Word-of-Mouth Recommendations Aren’t Enough Anymore
It isn’t hard to believe that word-of-mouth recommendations from people you know is the most trusted form of “advertising.” While you might not think of these kinds of recommendations as advertising, they most certainly are. It’s a type of “earned” advertising that...
Hiring A Marketing Agency in 2020? Here’s What To Look For
Any business that is looking to grow in 2020 or expand into new markets understands the importance of an effective digital marketing strategy and hiring a marketing agency to execute that strategy. From both the strategy development to the execution, your marketing...
What You Need to Know About Marketing Funnels
You’ve probably heard or read about “marketing funnels” or “click funnels.” The idea isn’t new and is pretty simple – when someone engages with your website, your web design and call-to-actions seek to move a user towards a key action or purchase. However, the art of...
5 Types of WordPress Plugins Your Business Website Must Have
There are many types of WordPress plugins. When it comes to building your website on WordPress, you have a plethora of tools available to you in the form of plugins. These plugins allow you to bring more sophistication to your website without needing to have expert...
8 Steps for a Winning Digital Marketing Strategy In An Increasingly Competitive Ecosystem
Digital marketing today is extremely competitive. Businesses big and small are well-aware of the power that an effective digital marketing strategy can have in reaching, engaging and converting potential customers. For this reason digital marketing is no longer a...
Marketing Is Like Real Estate – You Either Rent, Own or Share Your Reach
The world of local marketing can be split into two primary buckets – online and offline. Businesses typically allocate marketing dollars to a mixture of channels that span the digital space and traditional media channels. Depending on the industry, both serve a...
Pros & Cons: DIY Website Builder vs. Web Developer vs. Marketing Agency
When you’re in the market for a new website or a website redesign there are many different providers and technologies to choose from. You will more than likely approach the entire project using one of the following methods: completely do it yourself (DIY), do it with...
Most People Don’t Look for Your Business Online – They Discover You
A new study analyzing data from 45,000 Google My Business (GMB) profiles has found that the majority of people researching a purchase will search on Google using a category, service or product keyword searches vs. a specific business name. The split, according to the...