Advertising on Google isn’t limited to the text ads that show up at the top of search results. The Google Ads platform also includes display or banner ads that show up on third party websites like news publications, as well as product ads that show up in product...
Google Ad performance is the measurement of results driven by paid online advertising on Google’s advertising platform. The determination of whether performance is good or bad is a function of the goals and objectives of each campaign. For example, a YouTube campaign...
Whether you’re running a traditional ad campaign via TV, Billboard or Print Media, or you’re doing a huge “awareness” push via digital display and social ads, understanding what metrics to track to determine success of the campaign is critical. While you’ll have some...
When looking for ways to market your business, email marketing can be a cost effective way to connect with your current or future customers. While cost effective, many companies are sending emails and hoping for opens and clicks. Though that tactic may see some...
Attention is arguably one of the hardest things to capture in any context. Whether out to eat with friends, or marketing your business online, distractions are everywhere and life tends to move very quickly. One Microsoft study puts attention spans around 8 seconds on...
There are different ways to use TikTok for business. It's important to know how to leverage this platform. TikTok marketing is one of the keys to success. It's good to know this platform considering its consistent popularity growing popularity. What is TikTok? TikTok...
Oftentimes business owners and executives get hung up on various aspects of their marketing spend when it comes to advertising and marketing. What does it cost? What is the ROI? How much should I spend? This effectively boils marketing down into a commodity. While...
Marketing operations is the integration of any type of technology, system or process that supports marketers in driving key business results. From software and analytics set up, to conversion tracking, marketing operations helps marketing teams work more effectively....
Started in 2008, the Local Search Ranking Factor survey, seeks to break down the factors impacting ranking for local searches (aka searches with local intent). The study takes the feedback from the most prominent SEO experts in the space to unpack Google’s search...
If you haven’t heard about the Google Guaranteed or the Google Screened program, you might be missing out on an opportunity to add even more credibility to your business directly in the search results. The program is simply a process by which Google conducts a...
Google made over $134 billion in advertising revenue in 2019 for one simple reasons: user intent. When someone searches for something on Google, they are expressing their intent. Advertisers that have a product, service or relevant answer to that query seek to show up...
Out of necessity, small businesses have been forced to consider new ways of conducting business. Whether the long-standing business or the start-up, everyone is feeling the impact of the coronavirus pandemic. However, the response from business owners is extremely...
Video Transcript "If you run an e-commerce business and you're selling products online, it is critical to understand the connection between your product data and your ad performance on Google ads. So, one of the most common kind of ad types that an e commerce...
A fast loading website does more than just offer a great user experience. In fact, page speed is a major factor that can impact your search engine optimization (SEO). Google’s mission is to highlight the most relevant and user-friendly websites when someone conducts a...
Search engine optimization (SEO) is a complex undertaking. It starts with understand what factors influence search results. While Google and other search engines don’t outline how their search engines behave and what factors drive the results, marketers and SEO...
The number of consumers who look at online reviews has continuously increased as our world has progressively become more and more digitized. Ample research on this subject has been conducted, and the results emphasize the importance of customer reviews, both good and...
When it comes to search engine optimization (SEO), it is critical to try and think like Google. While Google’s search algorithm is the company’s secret sauce, they do offer some general insight into how search engine algorithms work. According to Google: With the...
Many software and digital technologies are stepping up and offering free tools and resources during the COVID-19 crisis in an effort to support your small business. While many small businesses around the US have closed their doors, made tough layoffs and reductions in...
The reality in today’s world is that many people are feeling the uncertainty and anxiety given the current health and economic situation resulting from the spread of the COVID-19 virus. Between the growing number of people being impacted by the virus, to...
It isn’t hard to believe that word-of-mouth recommendations from people you know is the most trusted form of “advertising.” While you might not think of these kinds of recommendations as advertising, they most certainly are. It’s a type of “earned” advertising that...
Any business that is looking to grow in 2020 or expand into new markets understands the importance of an effective digital marketing strategy and hiring a marketing agency to execute that strategy. From both the strategy development to the execution, your marketing...
You’ve probably heard or read about “marketing funnels” or “click funnels.” The idea isn’t new and is pretty simple – when someone engages with your website, your web design and call-to-actions seek to move a user towards a key action or purchase. However, the art of...
There are many types of WordPress plugins. When it comes to building your website on WordPress, you have a plethora of tools available to you in the form of plugins. These plugins allow you to bring more sophistication to your website without needing to have expert...
Digital marketing today is extremely competitive. Businesses big and small are well-aware of the power that an effective digital marketing strategy can have in reaching, engaging and converting potential customers. For this reason digital marketing is no longer a...
The world of local marketing can be split into two primary buckets – online and offline. Businesses typically allocate marketing dollars to a mixture of channels that span the digital space and traditional media channels. Depending on the industry, both serve a...
When you’re in the market for a new website or a website redesign there are many different providers and technologies to choose from. You will more than likely approach the entire project using one of the following methods: completely do it yourself (DIY), do it with...
A new study analyzing data from 45,000 Google My Business (GMB) profiles has found that the majority of people researching a purchase will search on Google using a category, service or product keyword searches vs. a specific business name. The split, according to the...