Expert digital marketing insights.

6 Ways To Improve Your Speed to Lead

6 Ways To Improve Your Speed to Lead

Attention is arguably one of the hardest things to capture in any context. Whether out to eat with friends, or marketing your business online, distractions are everywhere and life tends to move very quickly. One Microsoft study puts attention spans around 8 seconds on...

4 Ways to Use TikTok for Business

4 Ways to Use TikTok for Business

There are different ways to use TikTok for business. It's important to know how to leverage this platform. TikTok marketing is one of the keys to success. It's good to know this platform considering its consistent popularity growing popularity. What is TikTok? TikTok...

Your Google Ad Performance Is Getting Worse – Here’s Why

Your Google Ad Performance Is Getting Worse – Here’s Why

Google Ad performance is the measurement of results driven by paid online advertising on Google’s advertising platform. The determination of whether performance is good or bad is a function of the goals and objectives of each campaign. For example, a YouTube campaign...

What Is Marketing Operations & Why Does It Matter?

What Is Marketing Operations & Why Does It Matter?

Marketing operations is the integration of any type of technology, system or process that supports marketers in driving key business results. From software and analytics set up, to conversion tracking, marketing operations helps marketing teams work more effectively....

Study: 2020 Search Engine Ranking Factors – Local Pack vs. Organic

Study: 2020 Search Engine Ranking Factors – Local Pack vs. Organic

Started in 2008, the Local Search Ranking Factor survey, seeks to break down the factors impacting ranking for local searches (aka searches with local intent). The study takes the feedback from the most prominent SEO experts in the space to unpack Google’s search...

The Connection Between Ecommerce Product Data & Google Ads

The Connection Between Ecommerce Product Data & Google Ads

  Video Transcript "If you run an e-commerce business and you're selling products online, it is critical to understand the connection between your product data and your ad performance on Google ads. So, one of the most common kind of ad types that an e commerce...

The Importance of Website Speed for SEO

The Importance of Website Speed for SEO

A fast loading website does more than just offer a great user experience. In fact, page speed is a major factor that can impact your search engine optimization (SEO). Google’s mission is to highlight the most relevant and user-friendly websites when someone conducts a...

Google Search Engine Optimization Trends & Stats You Should Know

Google Search Engine Optimization Trends & Stats You Should Know

Search engine optimization (SEO) is a complex undertaking. It starts with understand what factors influence search results. While Google and other search engines don’t outline how their search engines behave and what factors drive the results, marketers and SEO...

Study: 82% of Consumers Read Online Reviews for Local Businesses

Study: 82% of Consumers Read Online Reviews for Local Businesses

The number of consumers who look at online reviews has continuously increased as our world has progressively become more and more digitized. Ample research on this subject has been conducted, and the results emphasize the importance of customer reviews, both good and...

Link Building: The Hardest, Most Powerful Tactic for Local SEO

Link Building: The Hardest, Most Powerful Tactic for Local SEO

When it comes to search engine optimization (SEO), it is critical to try and think like Google. While Google’s search algorithm is the company’s secret sauce, they do offer some general insight into how search engine algorithms work. According to Google: With the...

How Marketing Should Pivot to Communication During COVID-19 Crisis

How Marketing Should Pivot to Communication During COVID-19 Crisis

The reality in today’s world is that many people are feeling the uncertainty and anxiety given the current health and economic situation resulting from the spread of the COVID-19 virus. Between the growing number of people being impacted by the virus, to...

Why Word-of-Mouth Recommendations Aren’t Enough Anymore

Why Word-of-Mouth Recommendations Aren’t Enough Anymore

It isn’t hard to believe that word-of-mouth recommendations from people you know is the most trusted form of “advertising.” While you might not think of these kinds of recommendations as advertising, they most certainly are. It’s a type of “earned” advertising that...

Hiring A Marketing Agency in 2020? Here’s What To Look For

Hiring A Marketing Agency in 2020? Here’s What To Look For

Any business that is looking to grow in 2020 or expand into new markets understands the importance of an effective digital marketing strategy and hiring a marketing agency to execute that strategy. From both the strategy development to the execution, your marketing...

What You Need to Know About Marketing Funnels

What You Need to Know About Marketing Funnels

You’ve probably heard or read about “marketing funnels” or “click funnels.” The idea isn’t new and is pretty simple – when someone engages with your website, your web design and call-to-actions seek to move a user towards a key action or purchase. However, the art of...

5 Types of WordPress Plugins Your Business Website Must Have

5 Types of WordPress Plugins Your Business Website Must Have

There are many types of WordPress plugins. When it comes to building your website on WordPress, you have a plethora of tools available to you in the form of plugins. These plugins allow you to bring more sophistication to your website without needing to have expert...

Pros & Cons: DIY Website Builder vs. Web Developer vs. Marketing Agency

Pros & Cons: DIY Website Builder vs. Web Developer vs. Marketing Agency

When you’re in the market for a new website or a website redesign there are many different providers and technologies to choose from. You will more than likely approach the entire project using one of the following methods: completely do it yourself (DIY), do it with...

Most People Don’t Look for Your Business Online – They Discover You

Most People Don’t Look for Your Business Online – They Discover You

A new study analyzing data from 45,000 Google My Business (GMB) profiles has found that the majority of people researching a purchase will search on Google using a category, service or product keyword searches vs. a specific business name. The split, according to the...

Study: People Spend Over 6 Hours Online Each Day, Mostly on Mobile

Study: People Spend Over 6 Hours Online Each Day, Mostly on Mobile

The importance of effective, interesting and value-adding marketing continues to increase. It's not shocking news, but with only so many hours in a day, as people spend more and more time with digital media, this creates more an more opportunities for brands and...