4 Ways to Use TikTok for Business

Aug 16, 2022 | Social Media Marketing

There are different ways to use TikTok for business. It’s important to know how to leverage this platform. TikTok marketing is one of the keys to success. It’s good to know this platform considering its consistent popularity growing popularity.

What is TikTok?

TikTok is a mobile app where people can create and share short videos. It is a lot like Instagram reels, but with more features. Plus, the platform is dedicated to video sharing. Shared videos can be from five to 60 seconds. Unique filters, effects, text, and more can be added. Also, the platform provides an entire music library with popular sounds.

The platform’s AI is great at showing its users the best video recommendations. Also, it keeps track of previously viewed videos to help decide these videos. The algorithm makes it easier to become and view viral sensations.

How to Use TikTok for Business

Create your own unique content on TikTok utilizing trending content. It’s important to utilize trends on TikTok. This is one of the best ways to succeed on the platform. The recommendations the app provides are geared towards trends. So, you can ensure you end up on the recommendations page. First, check out the discover page on the app. There, you will find all of the current trends. Find one you like and mimic it in your own way

Consider influencer marketing. Working with Influencers is one of the great ways to reach a higher audience. Not only that, but it can ensure more sales and a higher following. First, start off by reaching to an influencer that you feel aligns with your business. Reach out to their team and request a paid partnership or sponsorship. From there, the influencer and their team will work with you on the details. In the end, you will have a video of a trusted influencer recommending your business or product. Here’s more on influencer marketing.

Utilize TikTok’s ad platform for increased exposure. The platform is not only for organic growth. The app has the option to create paid ads. These ads can target followers, likes, or link clicks. You can put as low as 30 dollars towards and ad to upwards of however much you’d like. TikTok also offers a way to track the ads thru TikTok for Business. This way you can use the data to better learn how to use TikTok for your business. You can find the ways that work and the ways that don’t.

Make sure to use the proper hashtags when following trends. It’s important to be strategic when creating a TikTok. This can start with utilizing the proper hashtags. First, you need to understand that each video will have it’s own unique tags. These hashtags will depend on multiple things like, the trend you used, the sound, the contents of the video. You want to make sure your popping up on proper recommendation pages. Check out other videos similar to yours. From there, you can gauge what hashtags to include on your video.

Best Practices for Posting And Ideas

There are a few important best practices for posting to TikTok for your business:

  • Make sure your video is recorded vertically in a 1080×1920 aspect ratio.
  • When possible, record the content from your phones camera app. This will ensure the best quality.
  • Be sure that your video is well lit. The algorithm favors videos that are clear with details that are easy to see.
  • Make sure your sound is clear. The platform has a background noise cancelation button you can utilize when uploading content.
  • Post once a day or at least five times a week

Here are some TikTok Marketing posting ideas for your business:

  • Meet the team or employee spotlight
  • Have your team create a video following a TikTok trend
  • Behind the scenes: show your business and your people being raw and fun
  • A video thanking your followers
  • A giveaway or contest
  • How-to videos
  • Fun tutorials
  • Educational video explaining something about your business/industry
  • Do a TikTok dance in your place of business or hold your product while dancing.

How to Get Started

How does a business get started with TikTok? First, you’ll need to create an account. Prepare a profile picture, a short bio, and a link to your website. Once your account is created, it’s time for you to start acting on the ways to use TikTok for your business. G Go through and find accounts to follow. This could be employees and other friendly businesses. Also, encourage your employees, friends, and family to follow the account. This will attract more attention to your page on the algorithm. Finally, it’s a matter of your business creating trendy content. So, what are you waiting for? Get started today! Don’t want to go through this alone without a professional? Contact us today If you are looking for advice, consulting, or TikTok management.