Google Ad performance is the measurement of results driven by paid online advertising on Google’s advertising platform. The determination of whether performance is good or bad is a function of the goals and objectives of each campaign. For example, a YouTube campaign...
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Running A Brand Awareness Campaign? Here’s How To Track Brand Lift Online
Whether you’re running a traditional ad campaign via TV, Billboard or Print Media, or you’re doing a huge “awareness” push via digital display and social ads, understanding what metrics to track to determine success of the campaign is critical. While you’ll have some...
The Connection Between Ecommerce Product Data & Google Ads
Video Transcript "If you run an e-commerce business and you're selling products online, it is critical to understand the connection between your product data and your ad performance on Google ads. So, one of the most common kind of ad types that an e commerce...
Study: People Spend Over 6 Hours Online Each Day, Mostly on Mobile
The importance of effective, interesting and value-adding marketing continues to increase. It's not shocking news, but with only so many hours in a day, as people spend more and more time with digital media, this creates more an more opportunities for brands and...
Beyond Clicks: Digital Marketing Analytics Your Small Business Should Be Tracking
Many small businesses struggle to answer the "is it working?" question when it comes to their digital marketing. For those business owners that DIY their digital marketing, the time it takes to execute the work leaves little room for tracking, analyzing and optimizing...