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Data & Analytics Insights

Your Google Ad Performance Is Getting Worse – Here’s Why

Your Google Ad Performance Is Getting Worse – Here’s Why

Google Ad performance is the measurement of results driven by paid online advertising on Google’s advertising platform. The determination of whether performance is good or bad is a function of the goals and objectives of each campaign. For example, a YouTube campaign...

The Connection Between Ecommerce Product Data & Google Ads

The Connection Between Ecommerce Product Data & Google Ads

  Video Transcript "If you run an e-commerce business and you're selling products online, it is critical to understand the connection between your product data and your ad performance on Google ads. So, one of the most common kind of ad types that an e commerce...

Study: People Spend Over 6 Hours Online Each Day, Mostly on Mobile

Study: People Spend Over 6 Hours Online Each Day, Mostly on Mobile

The importance of effective, interesting and value-adding marketing continues to increase. It's not shocking news, but with only so many hours in a day, as people spend more and more time with digital media, this creates more an more opportunities for brands and...