Expert digital marketing insights.

Research Insights

Study: 82% of Consumers Read Online Reviews for Local Businesses

Study: 82% of Consumers Read Online Reviews for Local Businesses

The number of consumers who look at online reviews has continuously increased as our world has progressively become more and more digitized. Ample research on this subject has been conducted, and the results emphasize the importance of customer reviews, both good and...

Why Word-of-Mouth Recommendations Aren’t Enough Anymore

Why Word-of-Mouth Recommendations Aren’t Enough Anymore

It isn’t hard to believe that word-of-mouth recommendations from people you know is the most trusted form of “advertising.” While you might not think of these kinds of recommendations as advertising, they most certainly are. It’s a type of “earned” advertising that...

Most People Don’t Look for Your Business Online – They Discover You

Most People Don’t Look for Your Business Online – They Discover You

A new study analyzing data from 45,000 Google My Business (GMB) profiles has found that the majority of people researching a purchase will search on Google using a category, service or product keyword searches vs. a specific business name. The split, according to the...

Study: People Spend Over 6 Hours Online Each Day, Mostly on Mobile

Study: People Spend Over 6 Hours Online Each Day, Mostly on Mobile

The importance of effective, interesting and value-adding marketing continues to increase. It's not shocking news, but with only so many hours in a day, as people spend more and more time with digital media, this creates more an more opportunities for brands and...

Study: 76% Used Social Media to Research Your Small Business

Study: 76% Used Social Media to Research Your Small Business

People are going online to find information about you and your business. It’s the reality of commerce today. While some businesses can survive simply on an established reputation and strong referral network, digital marketing is a necessity for new businesses and...

9 SEO Tips for Improving Your Ranking on Google in 2019

9 SEO Tips for Improving Your Ranking on Google in 2019

Last month we presented a MarketingBitz webinar exploring the state of the search engine results page (SERP) on Google, how its changed, and offered 9 search engine optimization (SEO) tips to utilize in 2019 to improve your business's organic rank and your rank in the...