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Why Word-of-Mouth Recommendations Aren’t Enough Anymore

Why Word-of-Mouth Recommendations Aren’t Enough Anymore

It isn’t hard to believe that word-of-mouth recommendations from people you know is the most trusted form of “advertising.” While you might not think of these kinds of recommendations as advertising, they most certainly are. It’s a type of “earned” advertising that...

Hiring A Marketing Agency in 2020? Here’s What To Look For

Hiring A Marketing Agency in 2020? Here’s What To Look For

Any business that is looking to grow in 2020 or expand into new markets understands the importance of an effective digital marketing strategy and hiring a marketing agency to execute that strategy. From both the strategy development to the execution, your marketing...

What You Need to Know About Marketing Funnels

What You Need to Know About Marketing Funnels

You’ve probably heard or read about “marketing funnels” or “click funnels.” The idea isn’t new and is pretty simple – when someone engages with your website, your web design and call-to-actions seek to move a user towards a key action or purchase. However, the art of...

Pros & Cons: DIY Website Builder vs. Web Developer vs. Marketing Agency

Pros & Cons: DIY Website Builder vs. Web Developer vs. Marketing Agency

When you’re in the market for a new website or a website redesign there are many different providers and technologies to choose from. You will more than likely approach the entire project using one of the following methods: completely do it yourself (DIY), do it with...

Study: People Spend Over 6 Hours Online Each Day, Mostly on Mobile

Study: People Spend Over 6 Hours Online Each Day, Mostly on Mobile

The importance of effective, interesting and value-adding marketing continues to increase. It's not shocking news, but with only so many hours in a day, as people spend more and more time with digital media, this creates more an more opportunities for brands and...

The Relativity & Illusion of Digital Marketing ROI

The Relativity & Illusion of Digital Marketing ROI

Imagine a city where on the same day two coffee shops open that have very similar menu items from a product and quality perspective. There are no other competing coffee shops or cafes nearby. One of the businesses has invested in a robust digital marketing strategy...

Starting a Business? Do These 4 Things First

Starting a Business? Do These 4 Things First

Entrepreneurs and small business owners usually get started with a dream, a passion, a skill, an idea, an intuition, some luck and sometimes a push from the people around them. Spending the time visualizing the business and the work is extremely exciting, but starting...

Ice Cream to Collar Seams – Every Profession Is Art and Science

Ice Cream to Collar Seams – Every Profession Is Art and Science

Have you ever watched someone do some everyday task but find yourself struck by how efficiently and effectively they do it? Whether it’s the speed and precision of a master tailor or the perfectly round ice cream scoops at your favorite parlor, with practice and...

Is Digital Marketing a Cost of Doing Business?

Is Digital Marketing a Cost of Doing Business?

Of course we think digital marketing is a cost of doing business. We're a digital marketing agency! But there's more than just self-interest behind our perspective. The reality of today's digital consumer is that the vast majority of people, from Gen Z to Boomers, are...

Do Digital Marketing Growth Hacks Exist?

Do Digital Marketing Growth Hacks Exist?

Sales pressure and revenue objectives often push many businesses into pursuing growth “hacks” and various short-term and in some cases unethical digital marketing strategies. From email list buying, to keyword stuffing, to soliciting reviews from friends/family,...

Introducing Rithm Marketing: Part Art, Part Science

Introducing Rithm Marketing: Part Art, Part Science

I'm extremely excited to be launching Rithm Marketing! It's difficult to document all the events that led to this but I've always wanted to build something of my own. I've been thinking about business ideas for years. Call it the entrepreneurial spirit, but whatever...