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Study: 2020 Search Engine Ranking Factors – Local Pack vs. Organic

Study: 2020 Search Engine Ranking Factors – Local Pack vs. Organic

Started in 2008, the Local Search Ranking Factor survey, seeks to break down the factors impacting ranking for local searches (aka searches with local intent). The study takes the feedback from the most prominent SEO experts in the space to unpack Google’s search...

The Importance of Website Speed for SEO

The Importance of Website Speed for SEO

A fast loading website does more than just offer a great user experience. In fact, page speed is a major factor that can impact your search engine optimization (SEO). Google’s mission is to highlight the most relevant and user-friendly websites when someone conducts a...

Google Search Engine Optimization Trends & Stats You Should Know

Google Search Engine Optimization Trends & Stats You Should Know

Search engine optimization (SEO) is a complex undertaking. It starts with understand what factors influence search results. While Google and other search engines don’t outline how their search engines behave and what factors drive the results, marketers and SEO...

Link Building: The Hardest, Most Powerful Tactic for Local SEO

Link Building: The Hardest, Most Powerful Tactic for Local SEO

When it comes to search engine optimization (SEO), it is critical to try and think like Google. While Google’s search algorithm is the company’s secret sauce, they do offer some general insight into how search engine algorithms work. According to Google: With the...

Most People Don’t Look for Your Business Online – They Discover You

Most People Don’t Look for Your Business Online – They Discover You

A new study analyzing data from 45,000 Google My Business (GMB) profiles has found that the majority of people researching a purchase will search on Google using a category, service or product keyword searches vs. a specific business name. The split, according to the...

Google Is Driving Fewer Clicks to Your Website & Here’s Why

Google Is Driving Fewer Clicks to Your Website & Here’s Why

While you may not have noticed, Google has been evolving the search engine results page (SERP) for years. What use to show up as a selection of the most relevant "organic" blue links has now become a page diverse with images, maps, ads and answers to your questions....

9 SEO Tips for Improving Your Ranking on Google in 2019

9 SEO Tips for Improving Your Ranking on Google in 2019

Last month we presented a MarketingBitz webinar exploring the state of the search engine results page (SERP) on Google, how its changed, and offered 9 search engine optimization (SEO) tips to utilize in 2019 to improve your business's organic rank and your rank in the...

What Determines Your Search Engine Ranking on Google?

What Determines Your Search Engine Ranking on Google?

There are many factors that influence how high a business ranks on a search engine result page (SERP) for a particular keyword. Each year Moz seeks to put an actual figure to the influence of over 100 of these factors. Surveying over 30 prominent search engine...