While marketers test new tech and strategies, small businesses continue to prioritize the basics. Two recent studies identify this gap, but there is also one area of alignment: content. The reality in the small business marketing space is that those who seek agencies...
Expert digital marketing insights.
digital marketing Insights
Ice Cream to Collar Seams – Every Profession Is Art and Science
Have you ever watched someone do some everyday task but find yourself struck by how efficiently and effectively they do it? Whether it’s the speed and precision of a master tailor or the perfectly round ice cream scoops at your favorite parlor, with practice and...
Why the Customer Experience (CX) Is More Important than ‘Ranking #1’ on Search Engines
If you haven't heard the term "customer experience" (aka CX), its likely to be the concept that drives strategies for businesses of all sizes in 2019. Simply put, customer experience is the experience a customer has when interacting with your business. This includes...