Advertising on Google isn’t limited to the text ads that show up at the top of search results. The Google Ads platform also includes display or banner ads that show up on third party websites like news publications, as well as product ads that show up in product...
Google Ad performance is the measurement of results driven by paid online advertising on Google’s advertising platform. The determination of whether performance is good or bad is a function of the goals and objectives of each campaign. For example, a YouTube campaign...
Whether you’re running a traditional ad campaign via TV, Billboard or Print Media, or you’re doing a huge “awareness” push via digital display and social ads, understanding what metrics to track to determine success of the campaign is critical. While you’ll have some...
If you haven’t heard about the Google Guaranteed or the Google Screened program, you might be missing out on an opportunity to add even more credibility to your business directly in the search results. The program is simply a process by which Google conducts a...
Google made over $134 billion in advertising revenue in 2019 for one simple reasons: user intent. When someone searches for something on Google, they are expressing their intent. Advertisers that have a product, service or relevant answer to that query seek to show up...
Video Transcript "If you run an e-commerce business and you're selling products online, it is critical to understand the connection between your product data and your ad performance on Google ads. So, one of the most common kind of ad types that an e commerce...
Over the last couple years, Google has made a substantial push to improve its online advertising options for small businesses, an audience that has historically been underserved in this area. While big brands spend thousands and thousands of dollars on Google search,...
While you may not have noticed, Google has been evolving the search engine results page (SERP) for years. What use to show up as a selection of the most relevant "organic" blue links has now become a page diverse with images, maps, ads and answers to your questions....