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Online Advertising Insights

When Google Ads Make Sense for Your Small Business & When They Don’t

When Google Ads Make Sense for Your Small Business & When They Don’t

Advertising on Google isn’t limited to the text ads that show up at the top of search results. The Google Ads platform also includes display or banner ads that show up on third party websites like news publications, as well as product ads that show up in product...

Your Google Ad Performance Is Getting Worse – Here’s Why

Your Google Ad Performance Is Getting Worse – Here’s Why

Google Ad performance is the measurement of results driven by paid online advertising on Google’s advertising platform. The determination of whether performance is good or bad is a function of the goals and objectives of each campaign. For example, a YouTube campaign...

The Connection Between Ecommerce Product Data & Google Ads

The Connection Between Ecommerce Product Data & Google Ads

  Video Transcript "If you run an e-commerce business and you're selling products online, it is critical to understand the connection between your product data and your ad performance on Google ads. So, one of the most common kind of ad types that an e commerce...

Google Is Driving Fewer Clicks to Your Website & Here’s Why

Google Is Driving Fewer Clicks to Your Website & Here’s Why

While you may not have noticed, Google has been evolving the search engine results page (SERP) for years. What use to show up as a selection of the most relevant "organic" blue links has now become a page diverse with images, maps, ads and answers to your questions....