Marketing objectives are the cornerstone of any successful marketing campaign. Have you set marketing goals for your business? Do you have marketing objectives that are based on real, historical data? Or do you set goals based on some subjective instinct or desire?...
In the ever-evolving landscape of marketing, one question reigns supreme: Is my marketing actually working? It's a query that plagues businesses of all sizes, yet the answer lies in the data. It's essential to delve into the metrics of customer acquisition cost (CAC)...
You've likely heard about the update Google is making to the Google Analytics platform. So, what's the difference between GA4 vs. Universal Analytics? With Universal Analytics no longer collecting data as of July 1, 2023, understanding the differences between the two...
Keyword research is a crucial component of any successful search engine optimization (SEO) strategy. It helps businesses identify the most relevant and profitable keywords to target, which can ultimately lead to higher search engine rankings, increased visibility,...
Google Ad performance is the measurement of results driven by paid online advertising on Google’s advertising platform. The determination of whether performance is good or bad is a function of the goals and objectives of each campaign. For example, a YouTube campaign...
Whether you’re running a traditional ad campaign via TV, Billboard or Print Media, or you’re doing a huge “awareness” push via digital display and social ads, understanding what metrics to track to determine success of the campaign is critical. While you’ll have some...
Video Transcript "If you run an e-commerce business and you're selling products online, it is critical to understand the connection between your product data and your ad performance on Google ads. So, one of the most common kind of ad types that an e commerce...
The importance of effective, interesting and value-adding marketing continues to increase. It's not shocking news, but with only so many hours in a day, as people spend more and more time with digital media, this creates more an more opportunities for brands and...
Many small businesses struggle to answer the "is it working?" question when it comes to their digital marketing. For those business owners that DIY their digital marketing, the time it takes to execute the work leaves little room for tracking, analyzing and optimizing...