Industrial Marketing Agency
Moving Industry Forward
From CNC machining to industrial equipment and facility services, we help companies in complex, technical industries gain visibility, generate leads, and tell their story with clarity and impact.
We understand the industrial B2B audience & how to reach them.
Our Approach
Long sales cycles, highly specialized audiences, and complex service offerings require more than generic marketing. We specialize in turning technical solutions into clear, compelling marketing campaigns that drive awareness, generate qualified leads, and support business development.
Technical Marketing
We translate technical features and capabilities into benefits buyers care about.
Precision Targeting
We reach highly specialized audiences in niche B2B markets on the digital channels they use.
Differentiation
We find ways to stand out and leave a lasting impression in a highly competitive landscape.
Real, measurable growth for industrial businesses.
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↑ LinkedIn Followers
Manufacturing Client
%
↑ PPC Leads
Industrial Client
%
↑ Organic Traffic
Manufacturing Client
%
↑ Organic SEO
Industrial Client
%
↑ Website Sessions
Manufacturing Client
%
↑ Social Engagement
Industrial Client
%
↑ Branded Search
Manufacturing Client
Avg. Leads/Month
Industrial Client
Lead Generation Case Study
Creation of Multi-Million Dollar Lead Pipeline in 9 Months
We helped our client in the CNC machining space build a multi-million dollar lead pipeline. We generated 220 qualified leads (averaging 22 per month) and grew their active prospect pipeline to nearly 80 high-value opportunities. Website sessions increased by 150%, with organic traffic up 82% and brand search traffic up 56%, signaling stronger visibility and market interest. On LinkedIn, we fueled a 443% growth in followers, amplifying the brand’s presence among engineers, buyers, and manufacturing leaders.
Industry: CNC Machining
Scope of Work: Web Dev, SEO, Content Development, Social Management, Video, Creative Services, LinkedIn Ads, Google Ads, Lead Gen
Timeline: Ongoing
“We’ve been working with Graze Marketing for only a few months, and in that short time, they’ve completely transformed our lead generation activity. Graze Marketing is a top digital marketing agency in Michigan, and they have built a robust pipeline of high-quality leads…The team at Graze offers expert guidance and perspective and they are extremely responsive…We highly recommend Graze Marketing to anyone looking to elevate their digital marketing efforts.”
We’ve created a proven approach for marketing in complex industries.
1
Technical Knowledge Sharing
We start by learning the ins and outs of your products, services, and technologies. Through conversations with your team, reviewing technical documents, and understanding your buyers, we translate complex offerings into clear, market-ready messaging.
2
Brand Positioning
Next, we conduct deep industry research to identify gaps and opportunities. We analyze your competitors, customers, and market trends to position your brand in a way that’s both authentic and differentiated—so you stand out in even the most competitive verticals.
3
Content Development
With your positioning defined, we begin crafting high-impact content—ranging from whitepapers and landing pages to 30-second explainer videos and technical one-pagers. This content becomes the backbone of your brand communication and lead generation efforts.
4
Targeted Advertising
Once your foundational content is in place, we launch strategic advertising campaigns on the platforms where your buyers are most active—Google, LinkedIn, Meta, YouTube, and more. Every campaign is audience-driven and precision-targeted to reach engineers, buyers, and decision-makers.
5
Tracking & Analytics
We don’t just launch campaigns—we monitor, measure, and refine them. Through robust tracking and analytics, we evaluate key performance metrics, uncover insights, and continuously optimize your campaigns for stronger ROI and ongoing growth.
Brand Development Case Study
Fresh, Modern Look for 80-Year-Old Family Business
Industry: Industrial Painting & Sheeting
Scope of Work: Website, SEO, Branded Brochure, Logo Revision
Timeline: 2 Months
We transformed an industrial painting and sheeting client’s digital presence into a vibrant and memorable online identity that better aligned with its rich 80-year legacy. By embracing modern design principles and leveraging strategic insights, we crafted a website and promotional flyer that conveys clarity and impact, reflecting the client’s expertise while effectively connecting with a contemporary audience. Our collaboration not only revitalized their brand image but also ensured their digital marketing efforts could effectively compete in today’s complex landscape, reinforcing their standing as a leader in the industrial sector.
“The team at Graze Marketing were very professional and accommodating. Our company website needed a complete rebuild and they were able to deliver absolutely everything we needed. We look forward to our continued partnership.”
Let’s take your industrial business to new heights.
Local Experts, International Reach
We offer marketing solutions tailored to meet the needs of all industrial businesses – locally, regionally and globally. Our approach combines the personalized attention of a local agency with the expertise and resources necessary to deliver exceptional results in today’s dynamic market.
Industrial Specialties
Industrial Equipment Rentals/Sales
Manufacturing
CNC Machining
Industrial Painting/Sheeting
B2B Industrial Services
And more…
Channels
LinkedIn Marketing
Google Advertising
Meta Advertising
Search Engine Optimization
Web Development
Content Marketing
Email Marketing
Online Video
Capabilities
Creative Services
Lead Generation
Brand Building
Local Marketing
B2B Marketing
Technical Communications
Data & Analytics