Expert digital marketing insights.

Study: 76% Used Social Media to Research Your Small Business

Study: 76% Used Social Media to Research Your Small Business

People are going online to find information about you and your business. It’s the reality of commerce today. While some businesses can survive simply on an established reputation and strong referral network, digital marketing is a necessity for new businesses and...

Google Is Driving Fewer Clicks to Your Website & Here’s Why

Google Is Driving Fewer Clicks to Your Website & Here’s Why

While you may not have noticed, Google has been evolving the search engine results page (SERP) for years. What use to show up as a selection of the most relevant "organic" blue links has now become a page diverse with images, maps, ads and answers to your questions....

The Relativity & Illusion of Digital Marketing ROI

The Relativity & Illusion of Digital Marketing ROI

Imagine a city where on the same day two coffee shops open that have very similar menu items from a product and quality perspective. There are no other competing coffee shops or cafes nearby. One of the businesses has invested in a robust digital marketing strategy...

Starting a Business? Do These 4 Things First

Starting a Business? Do These 4 Things First

Entrepreneurs and small business owners usually get started with a dream, a passion, a skill, an idea, an intuition, some luck and sometimes a push from the people around them. Spending the time visualizing the business and the work is extremely exciting, but starting...

When Google Ads Make Sense for Your Small Business & When They Don’t

When Google Ads Make Sense for Your Small Business & When They Don’t

Advertising on Google isn’t limited to the text ads that show up at the top of search results. The Google Ads platform also includes display or banner ads that show up on third party websites like news publications, as well as product ads that show up in product...

9 SEO Tips for Improving Your Ranking on Google in 2019

9 SEO Tips for Improving Your Ranking on Google in 2019

Last month we presented a MarketingBitz webinar exploring the state of the search engine results page (SERP) on Google, how its changed, and offered 9 search engine optimization (SEO) tips to utilize in 2019 to improve your business's organic rank and your rank in the...

Ice Cream to Collar Seams – Every Profession Is Art and Science

Ice Cream to Collar Seams – Every Profession Is Art and Science

Have you ever watched someone do some everyday task but find yourself struck by how efficiently and effectively they do it? Whether it’s the speed and precision of a master tailor or the perfectly round ice cream scoops at your favorite parlor, with practice and...

Is Digital Marketing a Cost of Doing Business?

Is Digital Marketing a Cost of Doing Business?

Of course we think digital marketing is a cost of doing business. We're a digital marketing agency! But there's more than just self-interest behind our perspective. The reality of today's digital consumer is that the vast majority of people, from Gen Z to Boomers, are...

7 Fundamental Website Features Every Business Website Must Have in 2019

7 Fundamental Website Features Every Business Website Must Have in 2019

Depending on your business and the products/services you offer, your website will range from extremely simple to very complicated from a coding and development perspective. But wherever your website falls on the complexity spectrum, there are fundamental features that...

What Determines Your Search Engine Ranking on Google?

What Determines Your Search Engine Ranking on Google?

There are many factors that influence how high a business ranks on a search engine result page (SERP) for a particular keyword. Each year Moz seeks to put an actual figure to the influence of over 100 of these factors. Surveying over 30 prominent search engine...

Do Digital Marketing Growth Hacks Exist?

Do Digital Marketing Growth Hacks Exist?

Sales pressure and revenue objectives often push many businesses into pursuing growth “hacks” and various short-term and in some cases unethical digital marketing strategies. From email list buying, to keyword stuffing, to soliciting reviews from friends/family,...

Introducing Rithm Marketing: Part Art, Part Science

Introducing Rithm Marketing: Part Art, Part Science

I'm extremely excited to be launching Rithm Marketing! It's difficult to document all the events that led to this but I've always wanted to build something of my own. I've been thinking about business ideas for years. Call it the entrepreneurial spirit, but whatever...