The importance of effective, interesting and value-adding marketing continues to increase. It's not shocking news, but with only so many hours in a day, as people spend more and more time with digital media, this creates more an more opportunities for brands and...
Over the last couple years, Google has made a substantial push to improve its online advertising options for small businesses, an audience that has historically been underserved in this area. While big brands spend thousands and thousands of dollars on Google search,...
While marketers test new tech and strategies, small businesses continue to prioritize the basics. Two recent studies identify this gap, but there is also one area of alignment: content. The reality in the small business marketing space is that those who seek agencies...
People are going online to find information about you and your business. It’s the reality of commerce today. While some businesses can survive simply on an established reputation and strong referral network, digital marketing is a necessity for new businesses and...
How can you tell if a digital marketing agency is right for your business? How do you determine if they are worth whatever price they have provided? How should your small business compare multiple providers against each other? When assessing a digital marketing...
Many small businesses struggle to answer the "is it working?" question when it comes to their digital marketing. For those business owners that DIY their digital marketing, the time it takes to execute the work leaves little room for tracking, analyzing and optimizing...
While you may not have noticed, Google has been evolving the search engine results page (SERP) for years. What use to show up as a selection of the most relevant "organic" blue links has now become a page diverse with images, maps, ads and answers to your questions....
Imagine a city where on the same day two coffee shops open that have very similar menu items from a product and quality perspective. There are no other competing coffee shops or cafes nearby. One of the businesses has invested in a robust digital marketing strategy...
Entrepreneurs and small business owners usually get started with a dream, a passion, a skill, an idea, an intuition, some luck and sometimes a push from the people around them. Spending the time visualizing the business and the work is extremely exciting, but starting...
Last month we presented a MarketingBitz webinar exploring the state of the search engine results page (SERP) on Google, how its changed, and offered 9 search engine optimization (SEO) tips to utilize in 2019 to improve your business's organic rank and your rank in the...
Have you ever watched someone do some everyday task but find yourself struck by how efficiently and effectively they do it? Whether it’s the speed and precision of a master tailor or the perfectly round ice cream scoops at your favorite parlor, with practice and...
If you haven't heard the term "customer experience" (aka CX), its likely to be the concept that drives strategies for businesses of all sizes in 2019. Simply put, customer experience is the experience a customer has when interacting with your business. This includes...
Of course we think digital marketing is a cost of doing business. We're a digital marketing agency! But there's more than just self-interest behind our perspective. The reality of today's digital consumer is that the vast majority of people, from Gen Z to Boomers, are...
Depending on your business and the products/services you offer, your website will range from extremely simple to very complicated from a coding and development perspective. But wherever your website falls on the complexity spectrum, there are fundamental features that...
There are all kinds of stats that point to the importance of digital design and creative when it comes to your website and your digital marketing overall. The most compelling of those stats is the speed with which opinions are formed online. According to a Google...
There are many factors that influence how high a business ranks on a search engine result page (SERP) for a particular keyword. Each year Moz seeks to put an actual figure to the influence of over 100 of these factors. Surveying over 30 prominent search engine...
Sales pressure and revenue objectives often push many businesses into pursuing growth “hacks” and various short-term and in some cases unethical digital marketing strategies. From email list buying, to keyword stuffing, to soliciting reviews from friends/family,...
Starting a business of any kind isn't an easy decision to make, no matter how good at something you are. For many small businesses, the reality is you're really only practicing your craft a fraction of the time. For some it's probably close to only 50% of the time....
I'm extremely excited to be launching Rithm Marketing! It's difficult to document all the events that led to this but I've always wanted to build something of my own. I've been thinking about business ideas for years. Call it the entrepreneurial spirit, but whatever...